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5 Headline Copywriting Tips Sure to Double your
Response to ANY marketing you are currently
doing.
ConnieL
http://www.Viralmasters.com/index.php
If you APPLY these tips, you will see a significant
increase in your overall marketing efforts.
This is NOT theory, or guesswork.
These are the *proven* keys to getting your
ads/emails read. They are as predictable as
the force of gravity.
On to the tips:
1) How To...
A "How To.." headline grabs your prospect’s attention
because it tells their brain they are about to learn
something new that could benefit their lifestyle. The
headline should get their attention and explain how to
get their benefit faster, cheaper, easier, etc.
Example:
"How to Build Your List in 3 Easy Steps for FREE!"
( http://www.eCourse.ViralMasters.com )
"How To Get Out Of Debt In 1 Year Or Less!"
2) Unlock...
An "Unlock..." headline grabs your prospect’s attention
because when something is locked-up it's perceived as
being more valuable. Your product would of course be
the key that will unlock the benefit for them.
Example:
"Unlock The Secrets Of Selling High Ticket Items!"
3) Discover...
A "Discover..." headline grabs your prospect’s attention
because it gives your prospects a sense of adventure. It's
just like in a story when someone discovers a treasure
chest or a lost artifact.
Example:
"Discover 3 Simple Ways To Reduce Your Unwanted Wrinkles!"
4) ...Exposed
An "...Exposed" headline grabs your prospect’s attention
because it sounds as if somebody was trying to hide something.
Your prospects will want to know what was being covered up and why.
Example:
"Used Car Dealer Sales Tricks Exposed!"
5) ...Explained
An "...Explained" headline grabs your prospect’s attention
because it will give them a clear picture of a benefit they
may not understand how to get. If there is something you
don't understand and it could benefit you, wouldn't you want
it explained?
Example:
"Top Search Engine Optimization Strategies Explained!"
